As our motto says, We look for meaning. We look for unity. We look for balance. This not only reflects the way we work ourselves, but also the way we take care of the selection process:
Meaning. A story that works should start from a need, from a voice of its author, but it should also and above all have the ability to speak to other people, potentially to all people. From “It means something to me” to “It could mean something to everyone”. Therein lies the difference between dealing with stereotypes and dealing with archetypes.
Unity. A film is as successful as its parts find unity within the whole. Unity of detail in the story and in the visual-sound material as a totality, coherence and compactness of the overall authorial vision, unity between the author’s sensitivity and the sensitivity of the viewers to whom the author addresses himself.
Balance. Impose its own message or allow the viewer to also read his own? To focus on the ending or to distribute interest throughout all the narrative line? Betting only on the quality of the image or only on the originality of the screenwriting? Spectacle/intimacy? Imagination/reality? Humility/audacity? We look for balance, an always-changing balance.